I’m an American entrepreneur who left Philadelphia to embrace La Dolce Vita in Bari, Italy. After exploring many parts of the country, Bari stole my heart with its people, food, slower pace, seaside charm…and the handsome men didn’t hurt. Honestly, I’ve never felt happier!

I own a branding agency called DIVERSION, which lets me work remotely—or as my Italian friends call it, “smart work.” I created Amira in Italia.com to share tips, stories, and my love for Italian culture. My roots are Egyptian, Italian, and Irish—quite the mix, I know! Living here has deepened my connection to my Italian heritage. I’m always discovering new dishes, sipping local wines, and sharing meaningful connections over food and conversation—it’s at the heart of life here.

Join me as I discover the magic of Italy—and if you’re planning a visit or thinking about moving, let’s chat!